Saffron & Thread

A handcrafted-fashion e-commerce store with a story-led catalogue and festive collections.

Overview

A boutique working directly with weavers in Varanasi wanted an online store that tells each product's story without feeling slow or cluttered.

Product photography and stories were strong, but the previous store was hard to browse on mobile and checkout felt untrustworthy.

A refined visual design, collection pages built around occasions, and a streamlined mobile checkout with Indian payment methods.

Custom theme sections the team can rearrange themselves, optimised images and a festive-campaign landing template.

A store that reflects the brand's craft and is easy for the team to run.

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